Supergoop! Block Party

BRAND ACTIVATION

LOCATION: NEW YORK, NY

The Everything Under the sun shop powered by supergoop! Inspired by the contagious energy of a traditional block party, we transformed a little shop in the West Village. Where every corner held a delightful surprise. From little branded stations scattered throughout, offering a hat customization station, popsicles, and fluffy pretzels, and of course sunscreen.

The 3 day extravaganza, kicked off with an exclusive day for press and influencers to experience the magic firsthand. Then, we opened our doors to welcome consumers from near and far, inviting them to revel in the joy of community and connection.

CLIENT: SUPERGOOP!
ROLE: Lead Senior Experiential Designer
CREATIVE DIRECTOR: Elvira Gil
PRODUCTION: Rachelle Laurente, Frankie Smith
AGENCY: AGENC