Paramount Super Bowl LVIII
BRAND ACTIVATION
LOCATION: LAS VEGAS, NEVADA
During super Bowl week, Paramount Mountain took over the Vegas skyline. We built a large, eye-catching mountain on the las vegas strip. Paramount Mountain offered super Bowl visitors an immersive entertainment experience that showcased fan-favorite shows and characters through exclusive live performances, themed activities, food, drinks, and merch.
CLIENT: Paramount
ROLE: Senior Experiential Designer
3D ART DIRECTORS: Tina Columbus, Susan Houmes
2D ART DIRECTOR: Taryn Rickard
STRATEGY: Steph Dally
CREATIVE DIRECTOR: Chris Mylrea
PRODUCTION:Frankie Smith, Shannon Grady, Ali Koger, Anna Riffle
AGENCY: AGENC
