PRODUCT LAUNCH
LOCATION: NEW YORK, NEW YORK
We celebrated strength—inside and out—with the launch of Dove’s Intensive Repair. Through an unforgettable, shareable experience that highlights Dove’s promise of 10x stronger hair. We brought Dove’s message to life with an uplifting, high-energy event at the Boom Boom Room into a golden celebration of transformation.
Through bold performances, artful activations, and beauty experiences that embody “celebrating strength,” guests experienced how Dove Intensive Repair help hair (and people) bounce back—stronger, healthier, and ready to shine.
CLIENT: J.CREW
ROLE: Senior Experiential Designer
2D ART DIRECTOR: Taryn Rickard
STRATEGY: Steph Dally
PRODUCTION: Christine Priddy, Frankie Smith
WIG WALL HAIR STYLIST: Clayton Hawkins
AGENCY: AGENC
