JAYBIRD NYC MARATHON

Jaybird’s brand hub + storytelling platform during NYCM was brought to life through an industrial yet fresh space full of programming, meditation, and product demos. We brought the Run Wild story and brand ethos, film series and product experience to runners throughout the hectic race weekend.

Here, visitors participated in a unique three-part audio experience. It began with a product demo in a custom build hammock meditation lounge, followed by a 15-minute Zwift treadmill workout and concluded with a screening of the Jaybird Run Wild NYC movie.